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Face Makeup

Build your complexion with customizable coverage, soft matte finishes and radiant color.

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Woman wearing Believe Beauty complexion products

Face Makeup

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Quickly find the formula and finish you are looking for.

Camouflage Finish Foundation in Sun Tan

Buildable coverage

Camouflage Finish Foundation

A creamy medium-to-full coverage foundation designed for a smooth, camera-ready finish. Apply with a sponge and build coverage in layers.

$450.42 oz / 12 g · 100 units per shade

Select a shade to preview its color without changing the product position.

Ingredients

Coconut oil, sunflower seed oil, ozokerite, carnauba wax and stearic acid. May contain iron oxides, titanium dioxide and ultramarines.

Dual Finish in China Doll

Wet or dry coverage

Dual Finish

An oil-free, dual-use pressed powder. Apply dry for a soft powder finish, or use a slightly damp sponge for fuller, foundation-like coverage.

$450.317 oz / 9 g · 100 units per shade

Select a shade to preview its color without changing the product position.

Directions, sun protection and ingredients

How to use: apply with a dry sponge for a powder finish or with a slightly damp sponge for fuller, buildable coverage.

Sun protection: the packaging states “Foundation with Sunscreen” without specifying an SPF number.

Ingredients: Talc, Silica, Isostearyl Palmitate, Squalane, Dimethicone, Lauroyl Lysine, Propylene Glycol, Imidazolidinyl Urea, Tocopheryl Acetate and Ascorbyl Palmitate. May contain Titanium Dioxide, Iron Oxides, Ultramarines, Chromium Oxide Green and Manganese Violet.

Shine control

Matte Finish

Mineral-oil-free pressed powder with a matte finish, available in three shades.

Color in bloom

Blushable Orchids

Multi-tone powders with a floral design that add dimension, warmth and a soft glow.

Targeted coverage

Pro Look Concealer Stick

A creamy, easy-to-apply complexion stick that helps camouflage the visible appearance of dark circles and uneven tone for a smoother-looking finish.

$200.28 oz / 8 g · 100 units available

Apply a small amount to the under-eye area and blend gently with a fingertip, sponge or concealer brush.

Ingredients and packaging details

White Oil, Ethylhexyl Palmitate, Ethene, Beeswax, Microcrystalline Wax, Polyisobutylene, Paraffin, Montan Cera, Copernicia Cerifera (Carnauba) Wax, Octyldodecanol, Phenoxyethanol, 3-(2-Ethylhexyloxy) Propane-1,2-Diol and Flavor. May contain Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491) and Black Iron Oxide (CI 77499).

The packaging identifies the formula as “Professional Foundation.” Vitamin A and chamomile are not listed on the received label, so those ingredient claims remain pending manufacturer confirmation.

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